Have you ever wondered why some seemingly talented artist never make it in music?
Well there's a reason for everything sometimes it's even multiple reason that represent the why. In an effort to help the culture I've put together a list of 7 highly probable reasons 88% of Rapper's never make it in music.
The purpose of this list is to get the minds of aspiring artist moving towards a more success driven pursuit in music. Let's get to the 7 reasons 88% of rap artist don't make it in music…
THEY DON'T UNDERSTAND IT'S A BUSINESS
One of the most important parts of becoming successful on any level in music is to have a basic understanding of business and the music business while continuing to learn both.
The problem that I find over and over again is that many aspiring artist are seeking success in music with the mindset of a hobbyist.
This will never work. In order for you to gain the success you're seeking you must begin to operate your music career with a business mindset. You can begin by continually investing in your business and music business education.
You can accomplish this simply by reading books, blogs,informational videos and online courses.
THEY'RE PRODUCT QUALITY NEVER IMPROVES
The music is the main product therefore the quality of that product should be a high priority for an aspiring artist.
Unfortunately listening to music from aspiring artist will show how much is actually invested in quality control. Side Note: Personal i believe this may have something to do with the ability to hear music.
The bottom line is that I advise a slow down in production and focus on single song investments. Here's a get formula to invest in…
This formula will cost you around $400 depending on where you purchase the services needed.
The most important part of this formula is that an artist would be creating a lane for listeners and potential business partner to take them seriously while actually positioning themselves for sells success on a new high quality original song.
THEY ARE TO BUSY FAKING IT UNTIL THEY MAKE
One of the craziest things I see way too many aspiring artist do is spend an insane amount of money on things that won't create a successful career.
For example I've personally seen an aspiring artist spend thousands of dollars over the course of 3 months in all types of clubs on alcohol and vip services trying to build a buzz for music he's not even promoting in the club or through the djs of these clubs.
Then have business meetings without even having his business structure together. Bottom line is if you really want to make it in music you need to invest in the correct areas of your career. And stop believing that by attempting to complete with the lifestyles of established artist you'll somehow make it.
DO NOT COMPLETE WITH LIFESTYLE YOU WILL LOSE, BE INSPIRED BY BUSINESS MOVES AND FOLLOW THE BASICS.
THEY DON'T READ BOOKS AND ARTICLES ON A REGULAR BASIS
Reading is fundamental. This is a term we've all heard before and it's the foundation of education. And it's a topic I spoke briefly about in the first section. Yeah it's that important and it's like having a super power to a rap artist.
Here's why, for one it's how you'll gain knowledge of business and music industry specific education. For two as an artist you’ll build on your vocabulary, bar structure and story creation abilities just to name a few.
And lastly you’ll be able to hold interesting conversations with successful people that can potentially help you reach new level on your journey towards your own version of success.
THEY HAVE POOR WORK ETHICS
As we all know many phrases have become catchphrases over the years and “I put in work” has sadly became one of them. When it comes to independent artist the reality of them “putting in work” is at a record low considering the amount of work and knowledge it actually takes to win in music.
Here’s the skinny, simply recording unmixed songs over instrumentals and posting them to YouTube and/or Sound Cloud alone is not putting in work if your goal is to become successful in music.
Putting in work involves a lot more, there’s a basic process that has to be followed with a mix of uniqueness and quality control investments towards each product. (THE PRODUCT IS THE MUSIC ITSELF) Learn the business.
THEY NEVER TARGET AN AUDIENCE
Here’s a huge time and money waster. When you begin to market and promote your music you must understand that today’s music industry is flooded with successful and aspiring artist therefore it’s very important for you to know exactly who your style of music is for and target those types of people.
Yeah it's all hip hop but at the end of the day there's many different groups of hip hop fans and within those fan groups there’s an element of different taste in music. For example there are die heart fans of Tupac vs die heart Biggie Smalls or Jay-Z fans vs Nas fans, which all have different styles.
Now don’t get me wrong here each of those fan groups have respect for their favorites counter parts but the point is that all those artist have different styles of hip hop music therefore they all catered to different groups of hip hop fan. Get it?
So here’s a way to level up and save some time. perform a diagnostics test of your music style vs the type of people you believe would be most interest in your specific style of music and target those people first. Get them to listen, follow and purchase.
THEY CUT CORNERS
This one here is a SIN across the business world overall it doesn't matter what type of business your running or aspiring to succeed at if your cutting corners you're creating a longer route for yourself and most don't make to the other side doing it, because there's a law called “The Process”.
When it comes to hip hop culture and becoming successful at it cutting corners is deadly to your outcome being what you really aspire it to be. So don't do it instead create yourself a realistic 6-12 month plan for growth and follow it completely. You’ll begin to see real results.
So we come to a close for this post and my bottom line is that there could be way more successful hip hop artist in our culture, creating stronger businesses and building hope and wealth amongst US.
Therefore we as a culture need you guys to stop, think and build correctly for the bigger picture lets’ go read more, learn more and build more.